Princess Emma

The client approached me with a request for a new website that would be both easy to update and more opulent in design.

The client aimed to create a visually engaging online presence that would captivate visitors. They wanted to move away from a traditional gallery format, opting instead to use images directly on the pages to effectively showcase their rates and highlight charter cruise packages. This approach was intended to provide straightforward access to essential information while enhancing the overall aesthetic of the website.

Princess Emma is a luxury yacht offering bespoke cruise experiences. Specializing in intimate day cruises and all-inclusive overnight stays, they cater to guests seeking personalized, high-end adventures on the water.

Launched: 29 August 2024

My role was to guide the client in developing an effective website that aligned with their brand identity and corporate image (CI). I provided insights on best practices for showcasing their offerings while ensuring the design was visually appealing. Additionally, I worked to incorporate essential information that would help visitors quickly access everything they needed at a glance, enhancing the overall user experience.

The main challenges included upgrading the client's hosting package, which was relatively straightforward, and registering a custom email address with the new domain name. Additionally, there were minor challenges in refining some of the content to ensure clarity and alignment with the new design.

The planning phase centered on determining how to effectively add enough sections to each page without creating clutter. This involved carefully considering layout options to maintain visual appeal and usability. In my research, I analyzed competitor websites and the parent brand, Princess Emma Yachts, to identify successful design elements and strategies that could be leveraged to enhance the new site’s overall aesthetic and functionality.

I learned that while Google searches provide a useful starting point for research, they have limitations. Engaging with the content on similar websites and examining their design approaches can uncover valuable ideas and inspiration that may not surface through standard searches. This deeper exploration allowed me to better understand industry standards and innovative strategies that contributed to the success of the project.