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Case study for

Pinotage Association

WordPress Website Redesign

About the Client

The Association is responsible for developing the quality of Pinotage wines.

Pinotage is a uniquely South African grape varietal treasured around the world.

Introduction

This project required a complete rebuild from the ground up to address significant performance issues and improve user experience.

Project Overview

The previous site featured slow-loading pages and layouts that relied heavily on slider images, which were not optimized for indexing. The new design focuses on creating beautiful, well-structured page layouts, ensuring fast loading times and improved visibility in search engines.

My Role

Your role in this project was to lead the design and development process, focusing on creating an efficient and visually appealing website. You were responsible for:

Assessing Needs: Evaluating the client’s requirements for a complete site overhaul.
Designing Layouts: Crafting beautiful and user-friendly page layouts, particularly for the about section.
Optimizing Performance: Implementing strategies to enhance site speed and ensure fast loading times.
Improving SEO: Ensuring that the new layouts were properly indexed for better visibility in search engines.

Challenges

The project presented minimal challenges, primarily revolving around ensuring a smooth transition from the old site to the new design. Key considerations included maintaining the integrity of existing content while optimizing page layouts and enhancing load speeds. Effective communication with the client helped address any minor issues promptly, ensuring a seamless rebuild process.

Planning & Research

The main focus during the planning and research phase was to find the best ways to represent the client's brand through a light and airy design. This involved exploring how to effectively use the brand's existing visual assets to create a cohesive look and feel that resonates with the target audience. Collaborative discussions helped to align the design with the brand's identity and goals, ensuring that the final outcome truly reflects the essence of the business.

The Finished Design

See it in action

Launched: 1 October 2024

Client Review

Baxter Jones did an exceptional job rebuilding the Pinotage Association website. His technical expertise and attention to detail truly stand out. The new site is not only visually appealing but also highly functional and user-friendly. Baxter’s ability to understand our needs and translate them into a seamless digital experience made the process smooth and efficient. He’s undoubtedly one of the best developers in the field, and I highly recommend his services to anyone looking for quality web development. Thank you, Baxter, for your outstanding work!

Belinda Jacobs

★★★★★

October 11, 2024

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