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Case study for

Energetic Herbals

WordPress Website Redesign

About the Client

Energetic Herbals is your trusted source for natural wellness solutions. They offer a diverse range of herbal remedies that skillfully blend African, Western, and Eastern herbal traditions with the principles of energetic medicine. Drawing on ancient healing systems like Ayurveda, Unani-Tibb, Traditional Chinese Medicine, Tibetan, and Greek Medicine, Energetic Herbals provides a holistic approach to health. With a focus on balancing the mind, body, and spirit, their carefully crafted products are designed to support natural well-being and promote harmony in everyday life.

Introduction

Energetic Herbals approached me to revamp their online presence. They needed a user-friendly site to boost sales, simplify product navigation, and provide clear information on ordering and bulk options.

Project Overview

Energetic Herbals needed a streamlined, user-friendly site to address several issues: customers were struggling to find the right products, and many were unclear about order fulfillment and bulk options. The goal was to create a clearer, more navigable online experience that would boost sales and instill confidence in customers, making it easy for them to shop and understand the options available.

My Role

My role was to create a modern design that fit Energetic Herbals’ existing brand and logo while keeping the focus on their herbal remedies. I aimed to enhance the site’s performance and user experience, ensuring that customers could easily navigate the site and find the products they needed. By developing a visually appealing platform, I sought to improve engagement and ultimately boost sales.

Challenges

One of the key challenges I faced was re-compiling the existing information into product pages rather than posts about the remedies. This involved creating detailed descriptions for the various product categories and developing "product bundles" that would be grouped together within those categories. This restructuring was essential to ensure a more cohesive shopping experience for customers.

Planning & Research

During the planning and research phase, I conducted several calls with my client to gain a deeper understanding of their needs and goals. I also researched design trends and aesthetics that would resonate with "holistic" customers, ensuring that the final design would appeal to their target audience while reflecting the essence of Energetic Herbals.

The Finished Design

See it in action

Launched: 21 October 2024

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