I’m Baxter—a creative director dedicated to turning web and design concepts into impactful, user-centered experiences.
As a partner at WPLake and founder of Baxtersweb, I bring a wealth of experience across web design, branding, and digital solutions. My background spans several impactful roles, most recently as Head of Creative Services at Bank Windhoek, where I led a multi-talented team to deliver high-quality campaigns across various media. Previously, I served as Art Director, generating campaign concepts and ensuring brand alignment, and earlier as Senior Designer with a focus on digital storytelling. My career began at Democratic Media Holdings, where I gained hands-on experience designing and delivering web solutions, including eCommerce and intranet projects.
Skills & Specializations
With a focus on intuitive design and user-centered web solutions, I bring a blend of creative and strategic skills to each project.