Hi, I’m Baxter—designer, strategist, and creative problem-solver.

My journey in design started long before Baxtersweb or WPLake. I’ve always been drawn to the intersection of visual storytelling and technology—how a great layout or intuitive interaction can shift perception, drive engagement, and build trust. Over the years, that fascination became a craft.

I cut my teeth in the industry at Democratic Media Holdings, where I worked on everything from eCommerce builds to intranet systems—learning the ropes of delivering digital solutions that actually work. From there, I moved into senior design and art direction roles, building campaigns and refining brand stories across digital and print.

Most recently, I served as Head of Creative Services at Bank Windhoek, leading a skilled and passionate team to produce high-impact work across multiple platforms. It sharpened my approach to leadership, strategy, and design thinking—insights I now bring into every client project.

Today, through Baxtersweb and WPLake, I help clients—from startups to established brands—craft websites and digital experiences that are clean, thoughtful, and built to last. I believe great design isn’t about trends—it’s about clarity, usability, and meaningful connections.

Let’s build something that works beautifully.