Okutembuka Safaris CC

WordPress Website Development

About the Client

Okutembuka Safaris is a Namibia-based, South Africa-based tour operator specializing in both self-drive and fully guided safari tours across some of Southern Africa's most iconic destinations, including Namibia, Botswana, Zimbabwe, and South Africa. With a focus on providing unforgettable wildlife experiences, Okutembuka Safaris offers expertly tailored itineraries that allow travellers to explore the beauty and diversity of these stunning regions, all while ensuring the highest standards of safety, comfort, and adventure. Whether you're seeking a self-drive adventure or a guided journey, Okutembuka Safaris provides the ultimate safari experience for every type of traveller.

Introduction

The project entailed building a website for Okutembuka Safaris to showcase safari itineraries, highlight key locations, and feature excursions with dynamic content for easy exploration.

Project Overview

The project aimed to build a strong online presence for Okutembuka Safaris by showcasing itinerary ideas as inspiration, listing key locations to visit during tours, and highlighting various excursions. The goal was to create a dynamic website where visitors can easily explore and discover different travel options, with content that links seamlessly to encourage further browsing and engagement.

My Role

My role was to act as creative director and devil’s advocate, guiding the client on effective solutions, presenting ideas, and bringing their vision and brand to life. I was also responsible for designing and building all the pages, along with the development of the site in WordPress, ensuring content updates remained simple and easy to manage.

Challenges

The challenge in this project was balancing the amount of information provided for the tour itineraries—enough to inspire potential clients without giving away so much that they could bypass the service and create their own tours.

Planning & Research

The research and planning for this project were extensive, involving analysis of competitor sites for inspiration while ensuring we infused local flavor into the design to make the website unique and relevant to the target audience.